Privacy policy

Privacy Policy

Last updated: 26 February 2026

Introduction

Vikings Fitness Apparel operates this website and online store, including all related information, content, features, tools, products, and services (collectively referred to as the “Services”) in order to provide customers with a secure and convenient shopping experience.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your personal information when you visit our website, make a purchase, communicate with us, or interact with our services.

Vikings Fitness Apparel operates from South Africa and processes personal information in accordance with applicable privacy laws, including the Protection of Personal Information Act (POPIA).

Our online store is hosted by Shopify, which provides the e-commerce platform that enables us to sell our products and services to you.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

 

 

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or could reasonably be linked to you.

Depending on how you interact with our store, we may collect the following types of personal information.

Contact Information

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

Payment Information

When you make a purchase, payment information is processed securely through Shopify and its payment providers. This may include:

  • Credit or debit card information

  • Billing information

  • Payment confirmation details

  • Transaction information

We do not store your full payment card details.

Account Information

If you create an account on our website, we may collect:

  • Username

  • Password

  • Account preferences and settings

Order and Transaction Information

Information related to purchases and shopping activity may include:

  • Products viewed

  • Items added to cart or wishlist

  • Orders placed

  • Returns or exchanges

  • Purchase history

Communications

We may collect information you provide when:

  • contacting customer support

  • sending messages

  • submitting reviews

  • responding to emails or promotions

Device and Technical Information

When you visit our website, we may automatically collect technical information such as:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device identifiers

  • Operating system

  • Network connection information

  • Pages visited and browsing behavior

  • Date and time of visits

This information helps us improve our website and maintain security.

 

 

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and help us understand how our website is used.

Cookies are small data files stored on your device that allow websites to recognize your browser and remember certain information.

We use cookies to:

  • enable website functionality

  • remember your preferences

  • analyze website traffic

  • improve website performance

  • support marketing and advertising activities

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the website.

 

 

Targeted Advertising and Analytics

We may use third-party analytics and advertising technologies to understand how visitors use our website and to provide relevant advertising.

These technologies may use cookies, pixels, and similar tracking tools to collect information about your activity across our website and other online platforms.

Advertising and Analytics Partners

We may work with third-party partners such as:

  • advertising platforms

  • analytics providers

  • social media networks

These partners may collect information including:

  • pages visited on our website

  • products viewed

  • items added to cart

  • purchases made

  • browsing behavior

  • device identifiers

  • IP address

This information may be used to:

  • measure advertising performance

  • improve marketing campaigns

  • provide personalized advertising

  • better understand customer behavior

For example, we may display advertisements for Vikings Fitness Apparel products on other websites after you visit our store.

Managing Advertising Preferences

You may limit targeted advertising by:

  • adjusting cookie settings in your browser

  • using privacy controls on advertising platforms

  • opting out of certain targeted advertising services

Please note that opting out does not mean you will stop seeing advertisements, but the ads shown may be less relevant.

 

 

Sources of Personal Information

We collect personal information from the following sources:

Directly from You

When you:

  • create an account

  • place an order

  • contact us

  • subscribe to emails

  • interact with our services

Automatically Through Our Website

Through cookies and tracking technologies when you browse or interact with the website.

Service Providers

From companies that help us operate our business, such as payment processors, shipping providers, and analytics services.

Third-Party Partners

From marketing or advertising platforms that assist with advertising and website performance.

 

 

How We Use Your Personal Information

We use personal information for the following purposes.

Providing Our Services

To operate our store and fulfill orders, including:

  • processing payments

  • shipping products

  • managing customer accounts

  • handling returns or exchanges

  • providing customer support

Improving Our Website

We analyze website activity to improve:

  • user experience

  • product offerings

  • website functionality

Marketing and Promotions

Where permitted by law, we may use your contact information to send:

  • promotional emails

  • product announcements

  • exclusive offers

You may unsubscribe from marketing emails at any time.

Security and Fraud Prevention

Your information helps us detect and prevent:

  • fraud

  • unauthorized transactions

  • abuse of our services

Legal Compliance

We may use your information to comply with legal obligations and enforce our policies.

 

 

How We Share Personal Information

We may share personal information in the following circumstances.

Service Providers

We share information with trusted service providers that help operate our business, including:

  • payment processors

  • shipping and logistics companies

  • website hosting services

  • analytics providers

  • customer support tools

These providers only process data as necessary to perform their services.

Shopify

Our store is hosted by Shopify. Shopify collects and processes certain personal information in order to operate and improve the Services.

Information submitted through our store may be transmitted to Shopify and its service providers, which may be located in countries outside your jurisdiction.

To learn more about how Shopify handles personal information, please visit:
https://privacy.shopify.com

Marketing and Advertising Partners

We may share limited information with advertising and marketing partners to:

  • measure advertising effectiveness

  • show relevant advertisements

  • improve marketing campaigns

Legal Requirements

We may disclose personal information if required to:

  • comply with legal obligations

  • respond to court orders or legal requests

  • protect our legal rights or property

  • prevent fraud or illegal activity

Business Transfers

If Vikings Fitness Apparel is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

 

 

International Data Transfers

Because Shopify and some service providers operate globally, your personal information may be transferred, processed, or stored in countries outside South Africa.

Where such transfers occur, we ensure reasonable safeguards are in place to protect your personal information.

 

 

Data Retention

We retain personal information only for as long as necessary to:

  • provide our services

  • fulfill orders

  • maintain business records

  • comply with legal obligations

  • resolve disputes

  • enforce agreements

Usage and analytics data may be retained for shorter periods unless required for security or legal reasons.

 

 

Security of Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information.

However, no internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

 

 

Your Privacy Rights

Depending on applicable laws, you may have certain rights regarding your personal information.

These may include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Correction

You may request that inaccurate or incomplete information be corrected.

Right to Deletion

You may request that we delete your personal information under certain circumstances.

Right to Object

You may object to certain types of processing.

Right to Data Portability

You may request a copy of your personal information in a structured format.

To exercise these rights, please contact us using the contact details below. We may request verification of your identity before processing your request.

 

 

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us so we can remove the data.

 

 

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

 

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, operational needs, or legal requirements.

When updates are made, the “Last updated” date at the top of this page will be revised.

We encourage you to review this policy periodically.

 

 

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us.

Email: support@vikingsfitnessapparel.com

Address:
8 Solitaire Crescent
Johannesburg, Gauteng
2191
South Africa